Lift
Read how many more users finish a flow with ARCY than without it, and hand the number to your leadership as a written report.
Lift compares users who ran a flow against users who reached the same starting point and did not run it, for every flow in the selected environment. There is nothing to switch on: a flow appears here once its steps can be measured.
Before you start
You need at least one flow with steps. Build one on Flows; the flow builder tells you when a flow cannot be measured and what to change. Users must reach the flow's first step in your Product before either group has anyone in it.
The Revenue involved card reads plan_value from identify(). Until your Product sends it,
the card reads Not sent rather than a zero. See Attributes.
What it changes
Nothing on Lift changes the widget. The page reads the environment picked in the sidebar.
The headline pools every measurable flow into one relative figure, for example "+38% more users finish", with the raw point difference and both finish rates underneath so you can check it. Four cards follow: Finish rate, Time to finish, Revenue involved and Furthest step reached, each with the without-ARCY value under it. The line beneath says how many of your flows the number covers: a flow with too little data is left out rather than counted as zero. The page stamps when the number was worked out, and Refresh recomputes it.
Both groups count as finished the same way, by reaching the flow's last step in your Product however they got there, including when ARCY did the step for them. A step still counts when the button's text or position has changed since you picked it. Users choose whether to use ARCY, so this is a comparison between two groups of people and not a controlled test. The page says so under the headline and inside every report.
One card per flow follows, most-reached first. Each draws the funnel twice, Without ARCY and With ARCY, one row per step on a shared scale, with the drop between rows written as a percentage. The card ends with both finish rates and that flow's own Lift. The lift figure stays hidden as Waiting for more users until both groups have 30 finished users; the card says how many each side has so far. Every user who reached the flow is in one of the two columns: With ARCY holds the users who ran this flow, Without ARCY holds everyone else, whether or not they used ARCY for something else.
Each card carries a timeline of what happened to that flow: ARCY installed, Published, Taken down, Steps changed, Content changed.
Write the report asks ARCY to describe one flow's comparison in plain language from the numbers on the card, with a recommended next step. Copy report puts the text, both rates, both sample sizes and the method note on your clipboard.
When it goes wrong
The page shows No flows to measure yet. No flow in this environment has measurable steps. Open Flows and add steps, or fix the step the builder names.
A flow you published is missing. Its last step is a navigate to another site, or a step with no target yet, and ARCY cannot observe either. The builder names the step. Add a click, a fill or a navigate step after it and the funnel appears.
A card says No users have reached this flow yet. Nobody has arrived at its first step in this environment. Check the flow's page URL and audience on Flows.